Executive view

An executive view collapses the operational detail that producers live in down to the handful of numbers leadership actually decides against. Instead of a per-shot or per-task schedule, the surface shows totals by department and trade across the planning horizon, with capacity, demand and the gap between them rolled up to a level a studio head can scan in one sitting. The promise is fewer numbers on the screen, more weight behind each one.

The discipline that makes an executive view trustworthy is consistency with the underlying records. The same allocation entries that feed a producer's weekly schedule should also feed the executive rollup, so a number a director questions can be drilled back down to the projects and people behind it. When the executive view and the operational view come from different sources, leadership stops trusting either, which is why most reporting projects in services firms eventually consolidate around a single source of allocations.

Related: portfolio view, executive horizon, capacity matrix. See /agencies for an example of executive views applied to a creative-services context.